Stop Pitching Splits. Start Speaking Agent.
Learn to read any agent's buying code in five minutes, tell your brokerage story in their language, and build an AI-powered attraction system that keeps warm prospects circling — so you recruit by pull, not by push.
"The agent across from you already has a buying code — your only job is to learn to read it before you open your mouth."
— Dionne Malush
What you'll learn
What you'll be able to do
- Read any agent's BANK buying code (Action, Knowledge, Nurturing, or Blueprint) within the first few minutes of a conversation and adapt your pitch on the spot
- Deliver four distinct, personalized value conversations for the same brokerage — one per BANK type — dramatically lifting your close rate
- Build a complete StoryBrand BrandScript that positions the agent as hero, names the real problem they're living, and gives them a one-sentence plan they can say yes to
- Produce AI-generated recruiting content, personalized outreach, and follow-up sequences faster than any manual process
- Design and launch a 90-day social-media and retargeting plan that keeps your brokerage visible to warm prospects around the clock — without cold calling
- Leave with a completed BANK read on your current roster, your recruiting BrandScript, and a 90-day content-and-retargeting calendar ready for immediate execution
How it works
A school that adapts to you
This isn't a set of static videos. Every lesson is generated live and tuned to where you actually are.
We learn your level
A quick placement check tailors your starting point so you're never bored or lost.
Lessons adapt as you go
Each lesson is written for your pace and your goal, adjusting as your skills grow.
Your AI coach keeps you moving
Checkpoints, feedback, and gentle nudges turn progress into a real result.
The curriculum
What's inside your school
6 modules · 21 lessons
Why Your Pitch Is the Problem
Reframes recruiting from a numbers game into a language problem and establishes the mindset foundation every broker needs before learning the system.
- 1.1The German Speaker in the RoomIncluded
- 1.2Recruiting the Entrepreneur, Not the AgentIncluded
- 1.3Staying Strong When the One You Poured Into WalksIncluded
Reading the Buying Code — BANK Methodology
Teaches brokers to identify any agent's BANK personality type within minutes and adapt their entire value conversation on the spot.
- 2.1The Four Buying Codes: Action, Knowledge, Nurturing, BlueprintIncluded
- 2.2Reading the Code in the First Five MinutesIncluded
- 2.3Four Conversations, One BrokerageIncluded
- 2.4BANK Reading Your Current RosterIncluded
StoryBrand — Making the Agent the Hero
Guides brokers through building a complete StoryBrand BrandScript that positions them as the guide and the agent as the hero.
- 3.1Your Brokerage Is Not the HeroIncluded
- 3.2Naming the Problem the Agent Is Actually LivingIncluded
- 3.3The Guide Seat — Empathy, Authority, and the PlanIncluded
- 3.4Building Your Recruiting BrandScriptIncluded
AI-Powered Recruiting Content and Outreach
Shows brokers how to use AI tools to produce recruiting content, personalized outreach, and follow-up sequences faster than any manual process.
- 4.1AI as Your Recruiting CopywriterIncluded
- 4.2Building Your Follow-Up Sequence with AIIncluded
- 4.3Social Media That Attracts Before You CallIncluded
The 90-Day Attraction System — Social and Retargeting
Equips brokers to design and launch a 90-day retargeting and social plan that keeps their brokerage visible to warm prospects around the clock.
- 5.1How Retargeting Works — and Why Your Competitor Isn't Using ItIncluded
- 5.2Setting Up Your Careers Page to Capture Warm TrafficIncluded
- 5.3Building Your 90-Day Retargeting CampaignIncluded
- 5.4Your 90-Day Content and Retargeting CalendarIncluded
Your Complete Recruiting System — Build It Before You Leave
Consolidates every deliverable into a connected, executable recruiting system and assigns the accountability action that turns ideas into results.
- 6.1Connecting BANK, StoryBrand, and Technology into One SystemIncluded
- 6.2Your Recruiting Script — From BrandScript to Live ConversationIncluded
- 6.3The Assignment — Because Ideas Without Execution Are WorthlessIncluded
Who it's for
Is this you?
The Independent Broker Owner
She's carrying every recruiting conversation herself and needs a repeatable system that doesn't depend on luck or lunch.
The Growing Team Leader
He's scaling past word-of-mouth and needs a language framework that converts producing agents to his team — not just the brokerage.
The Splits-First Broker
He's been leading every conversation with commission structure and wondering why strong agents still walk — BANK will show him exactly why.
The Relationship Recruiter
She's great at the lunch but loses agents in follow-up; the AI outreach and retargeting system turns her warmth into a scalable pipeline.
The Tech-Forward Operator
He wants to automate his recruiting content and ads but hasn't had a framework to anchor the messaging — StoryBrand and BANK give him that foundation.
The Veteran Broker Ready to Systematize
She has years of recruiting instinct and is ready to package it into a process her managers can run without her in every room.
Questions
Frequently asked
Your teacher
A note from your teacher
Dionne Malush
Here's what I've noticed sitting across from broker owners who are genuinely good at this business: the recruiting problem almost never lives where they think it does.
It's not your commission structure. It's not your office location. It's not that the agent you've been courting for six months is a bad fit. It's that you've been speaking your language — not theirs. You're pitching the things you would want to hear if you were the agent sitting across from you. And because you're a high-Action, big-picture operator, you're probably blowing right past the Blueprint agent who needed a process walkthrough, or the Nurturing agent who needed to feel seen before she could ever hear your numbers.
That's the German-speaker problem. And once you see it, you can't unsee it.
I built The Recruiting Language because the tools to fix this already exist — BANK has a forty-plus year body of research behind it, StoryBrand has transformed the marketing of thousands of businesses, and AI can now do in twenty minutes what used to take a full content team a week — but nobody had wired them together specifically for broker recruiting. This school does that. Not in theory. In a completed system you can run before your next recruiting conversation.
What I want for you isn't a better pitch. It's a different relationship with recruiting altogether — one where you're not chasing, not guessing, and not crossing your fingers at the end of a lunch meeting. One where your brokerage stays visible to warm prospects around the clock, your conversation adapts to whoever is sitting across from you, and your follow-up runs on autopilot. That's what attraction looks like. That's what we're building.
If you're ready to replace gut-feel with a repeatable system, I'll see you inside.
— Dionne Malush
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- 6 modules, 21 lessons
- AI-adaptive lessons tuned to your level
- Quizzes & checkpoints to lock in progress
- Your own AI learning coach
- Learn on any device, at your pace
- Full access for as long as you're subscribed